So…you’ve begun to consider targeting specific keywords in your content! This is a great step forward, but also a confusing and possibly dangerous one as well.
Anytime you are doing keyword research it is vitally important that you know what makes a good keyword. It is also just as important to use a reliable keyword tool to do your research.
In this post, I will first discuss what exactly makes a good keyword. Then I will demonstrate how to find good keywords using Jaaxy, my favorite keyword tool.
What Makes A Good Keyword?
What makes a good keyword is a question with many different answers. It all depends on who you ask and what their philosophy is.
Low Competition
In my opinion, I prefer to go for the “low hanging fruit” type of keywords. These are keywords that are easy to pick off and rank in because they do not have a lot of competition. When doing my research I like to shoot for keywords that have less than 300 competing pages for the exact, quoted keyword (QSR).
Search Volume
Search volume is not as important as the competition; however, the higher the search volume for any particular keyword, the better. However, keep in mind that getting a first page ranking in Google for 5 low-competition keywords with a search volume of 50 searches per month each still means 250 potential click-throughs to your website.
Truthfully, 250 click-throughs is still a lot of traffic and, unless you’re an expert with a very authoritative site, probably more than you would get if you were targeting a high competition keyword with much more search traffic.
Sensible
Finally, your keywords must make sense when reading your content. The algorithms Google uses have become much more advanced and sensitive to natural writing. If you are keyword stuffing your content with awkward keyword phrases that don’t really make sense Google will notice and you will suffer the repercussions!
How To Find Good Keywords?
Now that we understand what to look for when doing our research, let’s get started trying to find as many good keywords as possible!
Step 1: Login to Jaaxy. If you do not yet have a membership, you can register for their free trial offer to follow along. Their trial offer allows you to perform 30 searches and is an excellent way to get a feel for what they have to offer you!
Step 2: Choose initial keyword or keyword phrase. For this tutorial, I am going to choose to look for keywords that might be useful to this actual article. I will begin with the keyword phrase “How to find keywords.”
Step 3: Search for this keyword. Just simply enter the term into the (A) search bar near the top of your page and press (B) “Search”. Once you click “search” you may have to wait for up to 30 seconds while Jaaxy is busy calculating the metrics and looking for all of the related potential keywords.
Step 4: Look at results. Now we must analyze our results according to our previously mentioned requirements of a good, quality keyword: less than 400 competition (QSR) and as much traffic as possible.
Here you can see that within our results we have quite a few potential high quality keywords with a few that really stick out: “How to find keyword”, “How to find long tail keywords”, “How to find the right keywords”, “How to find good keywords”, “How to find profitable keywords”, & “Long tail keyword generator.”
At this point, you can probably call it quits and have enough quality keywords to last you a while; however, if you want to dig even deeper we can continue one!
Step 5: Refine your search. Refining your search is as easy as clicking on the keyword term in the search results that you want to investigate further. Doing so will essentially search for that term and give you many more related keywords and phrases.
Step 6: Make a list. It is important that, as you do your keyword research you are recording all of the good keywords you find. You can either do this on your own by creating your own keyword lists, or you can use the built in “Keyword List” function in Jaaxy.
To do this you must first select the (C) check boxes next to the keywords you would like to save. Then click on (D) “Save Selected”.
Now this small dialogue box pops up where you must (E) enter in the name of the list where your keywords will be saved and press (F) “save”.
You’re Now An Expert At Keyword Research
With that, you are now an expert at discovering good quality keywords without much competition! It really is that simple. Look, the exercise we completed probably took about 30 seconds and we came out with 5 really high quality keywords for this tutorial to target. Imagine what you can discover when you invest much more time in your keyword research!
If you found this tutorial helpful, here are some other articles you may be interested in:
- Jaaxy Keyword Tool Review – Your Best Source For Finding Great Keywords
- Wealthy Affiliate Review – Why It’s My #1 Recommendation
- How To Recognize A Scam – 5 Questions To Ask Yourself
- Two Easy Methods To Install A New WordPress Theme
Do you have any questions regarding keyword research? How about suggestions or tips for your fellow readers? If so, please drop me a comment below!
