KM Mindset Shift Course – Lesson 4 – The Time It Takes

If I look at my life, I've had so many good things happen, but most of them didn't happen right away or as soon as I wanted them to. In fact, I didn't meet my wife until multiple girlfriends and just as many heartbreaks. I still haven't found my dream job or bought a house or a car. I've lived in multiple cities and countries, only to decide to move back home to South Dakota where I grew up to settle down. I've worked for two degrees to make myself a marketable employee. I could go on and on…

How long does it usually take for you to accomplish a big goal, such as purchasing a home, getting a promotion, or buying a car? Unless you're some sort of superhero or filthy rich, I'm guessing these things don't happen as soon as you set the goal, or even on your first attempt. They take time and hard work to develop and make happen.

Now you're probably wondering what this has to do with your new online business. Well, actually, it has everything to do with it. Building a successful online business will take time! There are a lot of things that have to happen for you to find online success.

Let's be real, many of the scams out there convince you to buy their products by promising instant riches or an insane amount of money in the first hours, weeks, months, etc. This couldn't be further from the truth. Building a successful online business takes time, time, and more time. If you're expecting to be profitable instantly, you're setting yourself up for failure.

In my case, as I was building Kirby's Marketing, it took me 7 months before I earned any money and a few more before I became profitable. Now, this is longer than the usual case because I had a lot going on and it was difficult for me to put in as much time as I would've liked. I know many people who were making money on month two or three, but even that isn't as instant like many of us would like.

The reality is, if you want to be successful online, you need to change your mindset (see what I did there?) from easy, quick money, to a process that takes time, effort, and education! If you can do this, you are well on your way to success with your online business.


Action Steps

I want to go back and look at the goals we created in Lesson 2. Did you write them down? If you wrote them in the lesson discussion, you can review them here.

Do your goals have any time element to them? Is the goal just stating what you'd like to accomplish? Or is it stating what you'd like to accomplish by a certain date or within a certain amount of time?

If you did include a time element, is that time realistic?

If you don't have time elements included in your goals, or you do, but they're unrealistic, I would like you to revise your goals to add a REALISTIC TIME ELEMENT to them.

Here are some examples of good and bad goals:

  • Earn $1,000. BAD, no time element
  • Earn $1,000 within the first week. BAD, impossible
  • Earn $1,000 within the first six months. GOOD, challenging but possible


  • Have a great website with lots of good content. BAD, no time element
  • Have a great website with 50 quality posts. BAD, but better, still no time element
  • Have a great website with 50 quality posts within the first month. BAD, probably impossible to have that many quality posts in one month
  • Have a great website with 50 quality posts within the first three months. GOOD, much more realistic

If you haven't created any goals yet, now is your time to do so. I would recommend checking out the action steps for Lesson 2 here and writing down your goals.

That's it for this lesson! See you soon for Lesson 5 where we're going to talk a bit about failure!


Until next lesson,
Dustin “Kirby” Garness

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