KM Mindset Shift Course – Lesson 9 – The Importance Of Consistency + Free Posting Plans

Do you know what one of the most overlooked aspects of being successful online is? Consistency!

That's right, consistency in how frequently you publish new content on your website is essential to establish your authority within the search engines. Your consistency in publishing new content is particularly important when you are first starting out. It shows you are dedicated to your site and willing to put in the work it takes to build a good, informative site, which is exactly the kind of site Google wants to send people too.

You may be thinking it requires multiple posts a week to make Google happy, while this will indeed do just that, as little as one post per week is still consistent enough to build the authority of your website. The hard part in all of this is getting

The hard part in all of this is getting on a schedule that keeps you consistent while allowing you to publish posts regularly each week. To help you out, I have created five different posting plans of varying time requirements for you to consider implementing!

First, before we can look at the plans, we need to go over the seven steps to publishing a new piece of content:

  1. Research – In this stage, you will be gathering the information you need to inform yourself as you write your content and your readers as they read it. This could be anything from researching the history of your topic, looking for relevant images to include, finding important facts and statistics, to researching good keywords to target.
  2. Outline – Once you have all of your information, it is now time to organize it into an outline. Having an outline will help you tremendously as you move into the next stages of the process.
  3. First Draft – Typically, the first draft consists of turning your outline into full sentences and paragraphs. I usually like to create my first draft quickly, without thinking too much. Just try to get all of the ideas from the outline into sentence form. Then I revise and perfect everything later.
  4. Revise – This step involves taking an in-depth look at your rough draft and finding any changes or corrections that need to be made to the spelling, grammar, organization, etc. in the first draft.
  5. Final Draft – The final draft is when you take all of the revisions and changes you made in the last step and turn them into a high-quality, final piece of content that is ready to be put on your website. The final draft should be error free and organized in a clear and easy to understand manner.
  6. Format – Before you can actually publish your content on the web, you need to get it into the WordPress editor and spend some time formatting it so it looks good on your website. This involves adding images and editing the headers, adding relevant links, changing fonts and colors, etc.
  7. Publish – This is the final step of the process. Once you've created and formatted a post, all you need to do is publish it to the web. You can either publish it immediately or schedule it to post at a later time and date.

In each of the following posting plans, I figure that each post takes between 4-6 hours. This is how long an average post takes for me. However, some of my best posts have only taken two hours, and some up to nine or ten hours. Here are the plans:

 

One Post per Week – 4-6 Hrs/Week

This plan is the easiest as it only requires one new post per week, which is the least frequently you should be posting. This plan is good if you are really busy and only have a few hours a week to spend on your business. Obviously, with this plan it will take more time to build up your site as an authority, but remember, it's about consistency. Publish one great piece of content a week for a year and you should be gaining a lot of traction!

This plan essentially spreads out the entire writing process across the entire week with rest days scattered throughout.

  • Day 1 – Research + Outline
  • Day 2 – First Draft
  • Day 3 – Rest
  • Day 4 – Revise+ Final Draft
  • Day 5 – Rest
  • Day 6 – Format copy in post + Publish
  • Day 7 – Rest
Three Posts per Week, One Post at a Time – 12-18 Hrs/Week

In this version of a three-posts-per-week plan, you will only be working on one post at a time with no overlap. You'll be publishing one new post on days 2, 4, and 6 with a rest day on day 7. Obviously, this schedule takes a much bigger time commitment, probably around 2-3 hours a day six days per week. You can move around the rest day to fit your schedule the best, just be sure you publish a post every 2-3 days.

If you can maintain this posting schedule for a few months you'll build your authority and rankings very quickly!

(P1 = Post 1, P2 = Post 2, P = Post 3, P4 = Post 4, P5 = Post 5)

  • Day 1 – P1: Research, Outline, First Draft
  • Day 2 – P1: Revise, Final Draft, Format, Publish
  • Day 3 – P2: Research, Outline, First Draft
  • Day 4 – P2: Revise, Final Draft, Format, Publish
  • Day 5 – P3: Research, Outline, First Draft
  • Day 6 – P3: Revise, Final Draft, Format, Publish
  • Day 7 – Rest
Three Posts per Week, Multiple Posts at a Time – 12-18 Hrs/Week

In this version of the three posts per week plan, you will be working on up to two posts at once. You'll be publishing new posts on days 3, 5, and 7 and will do at least an hour or two each day with your biggest days being on day 3 and 5. You could easily set it up so these two days are on the days where you have the least responsibilities elsewhere.

Just like the last posting schedule, if you can keep this up for a good amount of time, you'll be successful before you know it!

  • Day 1 – P1: Research, Outline, First Draft
  • Day 2 – P1: Revise, Final Draft
  • Day 3 – P1: Format, Publish + P2: Research, Outline, First Draft
  • Day 4 – P2: Revise, Final Draft
  • Day 5 – P2: Format, Publish + P3: Research, Outline, First Draft
  • Day 6 – P3: Revise, Final Draft
  • Day 7 – P3: Format, Publish
Five Posts per Week, One Post at a Time – 20-30 Hrs/Week

This schedule is very intense and essentially means your online business will be taking the equivalent of a three-quarter time job. This schedule has you creating an entire post, from start to finish, in a day, five days a week. You can move around your rest days to best fit your schedule.

With this schedule, you'll be producing new content daily and, assuming it's quality content, you should become an authority in no time!

  • Day 1 – P1: Research, Outline, First Draft, Revise, Final Draft, Format, Publish
  • Day 2 – P2: Research, Outline, First Draft, Revise, Final Draft, Format, Publish
  • Day 3 – P3: Research, Outline, First Draft, Revise, Final Draft, Format, Publish
  • Day 4 – Rest
  • Day 5 – P4: Research, Outline, First Draft, Revise, Final Draft, Format, Publish
  • Day 6 – P5: Research, Outline, First Draft, Revise, Final Draft, Format, Publish
  • Day 7 – Rest
Five Posts per Week, Multiple Posts at a Time – 20-30 Hrs/Week

In this schedule, you'll be publishing five posts per week on days 3-7. You'll be working on up to three different posts on any given day with days 3-5 being your busiest days. This schedule is great if you like switching topics regularly. You'll have to be organized to make this one work, otherwise, I foresee you getting quite confused working on three different posts a day. Personally, this schedule would drive me crazy, but I know some people who would thrive on the variety this one offers compared to starting and finishing one post in a single day.

  • Day 1 – P1: Research, Outline, First Draft
  • Day 2 – P1: Revise, Final Draft + P2: Research, Outline, First Draft
  • Day 3 – P1: Format, Publish + P2: Revise, Final Draft + P3: Research, Outline, First Draft
  • Day 4 – P2: Format, Publish + P3: Revise, Final Draft + P4: Research, Outline, First Draft
  • Day 5 – P3: Format, Publish + P4: Revise, Final Draft + P5: Research, Outline, First Draft
  • Day 6 – P4: Format, Publish + P5: Revise, Final Draft
  • Day 7 – P5: Format, Publish
Notes
  • Remember, when choosing a plan consistency is of highest priority. Only choose a plan that you will be able to stick with week after week, month after month. Believe me, I'm always tempted to start the 5 posts a week plan, but I know there is no realistic way of me actually sticking with that plan.
  • Try to put the days with the most amount of work in your plan on days when you have the most time away from your other responsibilities.
  • Likewise, make sure you take rest days when you can so you don't burn out
  • If you end up being more productive than the plan calls for, schedule your posts to publish in the future on a date that will keep your publishing dates consistent. Don't just post them as soon as you are done, schedule them to be consistent.

 

Action Steps


  1. Review the posting plans
  2. Choose a plan that will work best for you
  3. Make any changes to the plan needed to make it work for you
  4. Share your modified plan with the other course members on this lesson's discussion page.

Final note: Consistency is key! Be consistent and you'll be successful!

Dustin “Kirby” Garness

Leave a Reply

Real Time Web Analytics